Australian packaged fish tends to be hidden inside pretty cartons.  Usually an inferior quality coated with breadcrumbs.A good idea would be to have transparent packaging as in Taiwan.

One of the big selling ‘fresh’ fishes is Vietnamese catfish from the Mekong Delta, sold in Australia as Pacific Dory or Basa fillets.

Vietnamese prawns are also big sellers in Australia costing  half the price of locally caught wild prawns.